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Detailed Course Information

 

Fall 2017
May 24, 2017
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Information Select the desired Level or Schedule Type to find available classes for the course.

MBA 5031T - Fundamentals of Marketing
This course provides an introduction to fundamental concepts and theories of marketing, with an emphasis on delivering value to the customers. Topics include marketing environment, segmentation and targeting, buying behavior, marketing mix, and ethical and global perspectives.
1.500 Credit hours
1.500 Lecture hours

Levels: Graduate, Undergraduate, Undergraduate
Schedule Types: Up to 24% course online, 25%-49% course online, 50%-74% course online, 75%-99% course online, 100% course online, Lecture

Academic Division
Management Department

Course Attributes:
Mgmt - Graduate

Restrictions:
May not be enrolled in one of the following Programs:     
      English as a Second Language
Must be enrolled in one of the following Levels:     
      Graduate

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