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Detailed Course Information


Fall 2017
Sep 16, 2019
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MBA 6053 - Strategic Marketing Management
This course presents a graduate Classification framework for strategic marketing management. Topics include: adapting marketing to the new economy, marketing research: process and systems for decision making, consumer behavior, market segmentation, product strategy and new product planning & development, integrated marketing communications, pricing strategy, distribution strategy, marketing of services, global marketing, ethics and social responsibility. The course involves cases, lectures, teamwork, and group presentation. Students will adopt a new way of thinking about business known as “marketing orientation” and “value creation.”
3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Up to 24% course online, 25%-49% course online, 50%-74% course online, 75%-99% course online, 100% course online, Lecture

Academic Division
Management Department

Course Attributes:
CoBIT - Graduate

May not be enrolled in one of the following Programs:     
      English as a Second Language

Graduate level MBA 5031T Minimum Grade of C-

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