Go to Main Content

LTU WWW Information System

 

HELP | EXIT

Detailed Course Information

 

Fall 2017
May 24, 2017
Transparent Image
Information Select the desired Level or Schedule Type to find available classes for the course.

MBA 6053 - Strategic Marketing Management
This course presents a graduate Classification framework for strategic marketing management. Topics include: adapting marketing to the new economy, marketing research: process and systems for decision making, consumer behavior, market segmentation, product strategy and new product planning & development, integrated marketing communications, pricing strategy, distribution strategy, marketing of services, global marketing, ethics and social responsibility. The course involves cases, lectures, teamwork, and group presentation. Students will adopt a new way of thinking about business known as “marketing orientation” and “value creation.”
3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Up to 24% course online, 25%-49% course online, 50%-74% course online, 75%-99% course online, 100% course online, Lecture

Academic Division
Management Department

Course Attributes:
Mgmt - Graduate

Restrictions:
May not be enrolled in one of the following Programs:     
      English as a Second Language

Prerequisites:
Graduate level MBA 5031T Minimum Grade of C-

Return to Previous New Search
Transparent Image
Skip to top of page
Release: 8.7.1